In July Zoflora launched its Republic of Ireland website, alongside its Irish Instagram and Facebook pages, lovezoflora_ireland. The concentrated multipurpose disinfectant ‘kills germs beautifully’ due to the high quality authentic fragrances developed by expert perfumers.
Some familiar faces promoted the launch of Zoflora Ireland, such as lifestyle and fashion blogger Aoibhe Devlin and ‘The Beautiful Truth’ blogger Sinead Kavanagh. Both bloggers received Zoflora Ireland goodie boxes which included some of the best-selling disinfectants, including lavender, linen fresh, country garden and bouquet. The goodie boxes also included a Zoflora spray bottle and a microfiber cloth.
As consumers trends shift, consumers expect more from a company and how they respond to the increasing importance of reducing the use of single use plastics and harsh chemicals. Zoflora was ahead of its time when launched in 1922 as the concentrated disinfectant uses 1 part product to 40 parts water, meaning it lasts considerably longer than other, less concentrated disinfectants. Adding to this, by reusing a spray bottle the idea of single use plastic is diminished.